LIFT Auto Repair Marketing

Lead with Time and Delegation with Josh Bird

Lead with Time and Delegation with Josh Bird

In the automotive industry, few embody the essence of leadership quite like Josh Bird of Bird Automotive. Over the years, Josh has emphasized that leadership is not just about managing tasks or overseeing operations—it’s about having a vision, guiding a team, and evolving through both successes and setbacks. His journey highlights how impactful leadership requires continuous growth, both personally and professionally, and how stepping back from daily operations can be a strategic move toward building a stronger business.

 

Learning Through Failures

Josh often speaks about the importance of learning through failure. He believes that mistakes aren’t setbacks—they’re vital learning opportunities. His philosophy centers on coaching his team to see errors as moments for growth. “Even when people don’t realize they’re learning, they are,” Josh has said. With a culture built around resilience, Josh has cultivated a mindset where challenges are expected, embraced, and used to improve processes over time.

 

From Technician to Business Owner

Josh shared his incredible journey—from a teenage car enthusiast to the owner of a thriving automotive business. His path started with a passion for fixing cars, leading him through the GM ASEP program, and eventually becoming a GM master technician. After years in the dealership world, running a reconditioning facility, and helping launch a new dealership, Josh experienced burnout—a common occurrence for those in high-pressure corporate environments. Deciding it was time for a change, Josh started his own business in his home’s pole barn, working with a single lift. What began as a small-scale operation grew into a two-location business with over 20 employees in Blue Springs and Millgrove, Missouri.

For Josh, starting Bird Automotive wasn’t just about working on cars. It was about building something meaningful—a business that could provide financial security for his family and growth opportunities for his employees. Recognizing that his hands-on technical work wasn’t sustainable in the long term, he brought on his first employee—a former apprentice—and gradually expanded into commercial locations. This marked the beginning of a larger journey, one that required him to grow as a leader and build a business with purpose.

One of Josh’s biggest challenges was transitioning from working in the business to working on the business. This shift began in 2021 with the opening of a second location. As his business expanded, Josh realized that his role needed to evolve beyond fixing cars—his focus had to be on developing his team and managing operations effectively.

By 2022, Josh appointed a manager to take over daily operations, allowing him to test what it would be like to step away for weeks at a time. This shift challenged his team to rise to the occasion and proved they were capable of running the business smoothly without him.

 

Coaching Through Failures and Celebrating Wins

Stepping back meant trusting his employees to make decisions, even if those decisions occasionally led to mistakes. Josh embraced these moments as opportunities for growth, using customer feedback, key performance indicators, and reviews to identify areas for improvement. While addressing mistakes was essential, Josh also recognized the importance of celebrating successes—something he admitted didn’t come naturally at first.

He highlighted the value of balancing criticism with praise, aiming for five compliments for every critique. “It’s easy to point out what’s going wrong,” Josh has noted, “but recognizing and celebrating what’s going right is just as important for morale and growth.” This intentional focus on positive reinforcement became a cornerstone of his leadership approach.

 

Trusting the Team and the Process

One of Josh’s most profound insights was realizing that stepping away didn’t mean the business would falter—it meant trusting his team to carry it forward. He was pleasantly surprised to find that, in many cases, his employees performed better when he wasn’t there, proving that his trust in them was well-placed.

Josh’s leadership philosophy revolves around empowering others, auditing processes, and supporting his team through challenges. His focus on continuous improvement, both for himself and his employees, has been crucial to managing multiple locations and building a resilient team of over 20 employees.

As Bird Automotive continues to grow, so does Josh’s commitment to fostering a culture of continuous improvement. His leadership style exemplifies that stepping back from the daily grind isn’t about relinquishing control—it’s about empowering others to succeed and trusting in their ability to take the business forward. In the end, Josh’s journey shows that true leadership is about building a team capable of thriving, with or without the leader present.

 

Contact Josh Bird: josh@birdautorepair.com