How Rocky Mountain Diesel & Auto Repair Went from $19K to $260K Per Month: A Marketing Success Story

At Lift Auto Repair Marketing, we believe that with the right strategy, independent auto repair shops can outgrow even the biggest competitors. Take Rocky Mountain Diesel & Auto Repair, for example—a once niche diesel shop that has experienced explosive growth after partnering with us. Here’s how we helped them go from $19K months to consistently hitting over $260K in monthly revenue. Spoiler alert: it’s not just about doing more work—it’s about doing marketing the right way.

The Challenge: Stagnation and Inconsistent Revenue

Before Rocky Mountain Diesel & Auto Repair teamed up with Lift in early 2022, the shop faced common hurdles many independent shops face:

• Limited Online Visibility: Despite their expertise in diesel repair, Rocky Mountain Diesel & Auto Repair wasn’t showing up in local search results.
• Inconsistent Customer Communication: Without a proper system in place for engaging with customers, they struggled with retention and repeat business.
• No Structured Reputation Management: There was no active strategy for managing customer reviews and building online trust.

From September 2021 to February 2022, the shop serviced only 267 cars, generating about $275,000 in revenue. Monthly earnings fluctuated between $19,000 and $65,000, showing the shop’s lack of reliable customer flow.

The Strategy: SEO, Reputation Management, and Google Ads

Rocky Mountain Diesel & Auto Repair knew they needed to do something drastic to break out of their stagnation. Here’s how we implemented a marketing strategy that truly worked for them:

1. Search Engine Optimization (SEO)
   We optimized their website and Google My Business (GMB) listing to ensure they showed up in local searches. Keywords like “diesel mechanic near me” and “auto repair in [City]” targeted the high-intent searches that bring in local traffic. In addition to this, we implemented SEO strategies to boost their rankings on Google, ensuring they were always at the top when customers searched for auto services in their area.
2. Google Ads
   We set up targeted Google Ads campaigns to drive immediate leads. This helped the shop start attracting the right audience within weeks. By fine-tuning the ads to target specific keywords, we were able to bring in high-quality leads looking for diesel and auto repair services.
3. Reputation Management
   We helped them actively manage customer reviews—soliciting positive feedback and responding to all reviews. This simple strategy had a huge impact on building credibility and trust online, which ultimately helped increase conversions.
4. CRM and Texting Services
   We implemented Customer Relationship Management (CRM) tools to help them engage with customers, send service reminders, and manage repeat business. Regular communication through SMS texts made it easy to keep customers coming back for future services.
5. Website Optimization
   We revamped their website to ensure it was mobile-friendly and optimized for conversions. We focused on clear calls to action, such as book an appointment or call now, so customers could easily schedule services.

The Results: Explosive Growth and Consistent Revenue

Here’s where things get impressive. After partnering with Lift, Rocky Mountain Diesel & Auto Repair saw significant and sustained growth:

• March & April 2022: Car count increased to 318, and revenue jumped to $156,000.
• September & October 2022: Car count surged to 365, and revenue spiked by 70%, hitting $266,000 over just two months.
• September & October 2023: They serviced 555 cars and brought in $303,000.
• September & October 2024: Revenue reached an all-time high with 622 cars serviced and a total of $467,000 in just two months.

Key Takeaways: How Marketing Transformed Rocky Mountain Diesel & Auto Repair

This dramatic shift from $19K months to over $260K per month wasn’t magic. It was all about effective marketing for auto repair shops. Here are the key takeaways that other independent shops can use to replicate this success:

• SEO: Being found online is crucial for local auto shops. Optimizing your website and GMB listing helps you capture more local customers.
• Reputation Management: A proactive approach to online reviews can significantly boost your credibility and attract more customers.
• CRM & Communication: Keeping customers engaged through automated service reminders and personal outreach ensures long-term business growth.
• Google Ads: With targeted ads, you can immediately bring in high-quality leads while fine-tuning over time for better results.
• Website Optimization: A user-friendly website with clear calls to action can dramatically increase your conversion rate.

Ready to Grow Your Auto Repair Shop?

If you’re an independent auto shop looking to boost your online presence, increase car count, and grow your revenue, Lift Auto Repair Marketing can help. We’ve proven that with the right strategies, you don’t have to be a big chain to succeed. In fact, small shops can have the edge by building strong relationships with local customers and using data-driven marketing strategies.

Let’s get your shop to the next level. Book a free demo or download our case study to see how we can help you achieve your goals.