Giving Cars Weekly with Matt Carlson
From Software to Auto Care Matt Carlson transitioned from a successful 15-year career as a software developer at Microsoft to the heart and soul behind Fix It Forward Auto Care and Fix It Forward Ministry. Matt’s journey is a testament to the transformative power of passion, purpose, and the pursuit of making a tangible impact […]
The Content Marketing Strategy for Auto Repair Shops: Creating Engaging and Educational Content
Content marketing has become a crucial aspect of any business’s marketing strategy, and auto repair shops are no exception. Creating engaging and educational content not only builds trust and credibility with your customers but also establishes a strong online presence and boosts brand awareness. We’ll give you our seven steps to a successful content marketing […]
Why Employers Value Integrity Over Experience
In the auto repair business, true success hinges not only on the technical skills of the staff but also on the integrity and customer focus of the business owner. While experience is undoubtedly valuable, employers are increasingly prioritizing integrity in employees when building their teams. Keith Dennis, owner of KD Auto Repair, gives insight as […]
Navigating the Depths of Knowledge with Jason Rousseau
Running an auto shop is more than just fixing cars—it’s about managing operations, finances, and people effectively. Jason Rousseau, owner of Pro Automotive, offers a wealth of knowledge to fellow auto shop owners that can help you take your shop to the next level by increasing its value. Maintain Strategy in Acquisitions Expanding your […]
Creating an Effective Digital Marketing Plan
As we step into 2024, the digital landscape continues to evolve, and auto repair shops need to adapt their marketing strategies to stay competitive and create an effective digital marketing plan that will help attract and retain customers. Here are the steps we recommend for your shops digital marketing plan: Understand Your Audience The […]
Embracing the Transformative Force of the Law of Attraction with David Marks
We dive deep into the inspiring story of David Marks from Quality Auto Repair & Tire Auto Sales. His journey is not just about auto repair and sales; it’s a masterclass in vision, financial acumen, and personal growth. The Beginning: A Spark of Interest in Auto Repair David’s journey in the automotive world began […]
Your Auto Repair Shop’s Marketing Plan for 2024
Question: What’s the hardest part about marketing your auto repair shop? This comprehensive guide delves into the critical aspects of marketing for auto repair shops in 2024. We’ll address common challenges like mastering SEO, budgeting for Google Ads, and setting powerful goals, by offering a roadmap to marketing success for every auto repair business owner. […]
Unveiling the Power of Narrative with Bryce Evans
In this episode of the LIFT Your Shop Podcast, we had the pleasure of exploring the realms of storytelling and branding in the auto service industry with our guest, Bryce Evans from Auto Service Leader. Bryce, with his rich background in journalism and a deep passion for the automotive world, sheds light on how narrative […]
How Grease Runs in the Family with Jonathan White
How Grease Runs in the Family with Jonathan White from Phil’s Pro Auto Service In the dynamic world of auto repair, success is more than a tally of serviced cars; it’s a legacy crafted through hard work, dedication, and the passage of knowledge from one generation to the next. Today, we dive into the story […]
Protecting Your Digital Presence
https://www.youtube.com/watch?v=HxWgwBDB4nQ Are you familiar with how to properly secure your shop online? In the following workshop, we embark on a journey to unravel proactive strategies, safeguarding your digital presence, empowering you to maintain unwavering control in the face of evolving cyber threats and protect your reputation. Owning Your Digital Presence In the vast landscape […]